”You are what you channel” turned out to be the final dinner of
a leadership seminar for one of the biggest, Danish media businesses.
Their six main channels became edible in the shape of an apéritif and a four course dinner spiced up with a few recognisable features such as SMS Breaking-News-Service, user involvement and rebroadcasting.
The research included a vox pop with 50 random consumers and some interviews in our client’s engine room. For us this was a really fun and interesting experience and for our client ”not only impressing but mindblowing”.